Ralph Allora, principal of Allora Communications, specializes in copywriting and marketing messages that help clients convey their brand identity in the language customers want to hear. Audiences come away with not just a better impression of these companies, but a desire to act on it.
Ralph’s corporate experience includes management and creative marketing roles at some of America’s largest and best-known media brands such as Esquire, Motor Trend, Forbes and U.S. News & World Report. His consulting clients have included The New York Times, The Wall Street Journal, Women’s Health, Gourmet, Every Day With Rachael Ray, and Avvo.com. His sponsored-content pieces have appeared in magazines such as Architectural Digest, SELF, Advertising Age, Good Housekeeping and Discover.
As co-founder and principal of TRAY Creative, a full-service branding, marketing and web solutions agency, he was responsible for creative concepting, content development, copywriting, brand development, sponsorship programs and marketing strategy for a wide array of B2B and B2C clients.
He is the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for harnessing the power of the written word.