Winning Sales Letters—From Prospect to Close

Paperback: 240 pages
Publisher: McGraw-Hill

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Winning Sales Letters From Prospect to Close

If you're a sales professional, sales manager or entrepreneur, you know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact.

But do you put as much time and effort into that other, equally important sales tool: the written word? Winning Sales Letters—From Prospect to Close, by Allora Communications Principal Ralph Allora, shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.

You'll learn how to:

• Strategize your messages for every stage of the selling process
• Command attention and motivate your clients
• Put your best self in every note
• Create engaging approaches for letters, e-mails, and text messages
• Avoid the mistakes that sabotage great communication