Tell a brand story so compelling, people share it. Identify with it. And most important, act on it.
Copywriter, editor, author, and content marketing expert Ralph Allora creates messaging that drives engagement for powerhouse brands.
Ralph Allora, principal of Allora Communications, specializes in copywriting and marketing messages that help clients convey their brand identity in the language customers want to hear. Audiences come away with not just a better impression of these companies, but a desire to act on it.
His corporate experience includes management and creative marketing roles at some of America’s best-known media brands such as Esquire, Motor Trend, Forbes, and U.S. News & World Report. His consulting clients have included The New York Times, The Wall Street Journal, Departures, and Condé Nast Media Group; his sponsored-content work has appeared on channels including Forbes BrandVoice and WSJ Custom Studios. Ralph is the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for harnessing the power of the written word.
Copywriting and editing for:
Brand Positioning
Branded/Sponsored Content
Digital/Print Advertising
Direct Mail
Email Marketing
Marketing/Sales Collateral
Marketing/Sales Presentations
Marketing/Sponsorship Proposals
Media/Press Materials
Native Advertising
Out-of-Home Advertising
Podcast Content
Social Media
Video Scripts
Website Content
For samples, please contact.
Vertical expertise including:
Automotive
B2B
Fashion/Apparel
Green Living
Health
Home
Luxury
Nonprofit
Spirits
Technology
Travel
Ralph Allora has written engaging marketing content on behalf of leading brands, companies, publishers, and nonprofits including:
Acura
Alteryx
Amazon Developer Services
American Heart Association
American Marketing Association Puget Sound
Architectural Digest
ARIA Las Vegas
Automobile Magazine
Auxano Advisors
Avvo
B&B
Baltimore Hunger Project
Basil Hayden
Beefeater
Bellagio
Boeing
Brooks Brothers
Cadillac
Camber Collective
Canon
Car and Driver
Career Gear
Cathay Pacific
Cayman Islands Dept. of Tourism
Century 21
CenturyLink
Chevrolet
Chinet
Condé Nast Media Group
Corsis
Crystal Cruises
Delta Private Jets
Departures
Details
The DIY Network
Domino
Drambuie
Esquire
Essence Healthcare
Every Day with Rachael Ray
Fast Company
Forbes
Ford
Four Seasons
Gentleman Jack
Glenfiddich
The Glenlivet
Good Housekeeping
Gore-Tex
Gourmet
Harper’s Bazaar
Hearst Magazines
Heineken Light
Helen Keller International
Hemispheres Research
Hertz
Hilton Honors
Hispanic Scholarship Fund
Home Safety Council
IDX
Infiniti
ITC Hotels
Japan National Tourism Organization
K2 Software
Kinzie Marketing
Land Rover
LegalNature
Lighthouse Global
LYCRA
Marie Claire
Mercedes-Benz
Michelin
Mimic Technologies
MobileGroove
Modern Bride
Montblanc
Motor Trend
Netherlands Board of Tourism & Conventions
NetJets
The New York Times
New Zealand Tourism
Ocean Blue Project
Omni Hotels
Outward Bound Center for Peacebuilding
Park Hyatt Hotels
Paul Mitchell
Peninsula Hotels
Peroni
Petco
Point B
Popular Mechanics
Qapital
Readers Digest Association
Regence BlueCross
Road & Track
SAP Concur
Seafood Nutrition Partnership
Seattle Animal Shelter
SELF
Shangri-La Hotels
Sofitel
Subaru
Teen Vogue
Toyota
U.S. News & World Report
Visit Florida
Visit Mexico
Volkswagen
The Wall Street Journal
WheelsUp
Whitepages.com
WideNet Consulting
Windstar Cruises
Women’s Health