Leadership Experience
Allora Communications Principal Ralph Allora is the author of Winning Sales Letters—From Prospect to Close (McGraw-Hill, 2009), a practical guide for harnessing the power of the written word. His corporate experience includes management and creative marketing roles at some of America's largest and best-known media brands such as Esquire, Motor Trend, Forbes and U.S. News & World Report. His consulting clients have included The New York Times, The Wall Street Journal, Gourmet, Harper's Bazaar, and Every Day With Rachael Ray. His advertorial and copywriting work has appeared in magazines including Architectural Digest, Self, Advertising Age, Good Housekeeping and Discover.
Throughout his career, he has delivered on-target brand strategy, promotions and creative messaging for large teams of sales and marketing professionals under demanding deadlines and high-pressure quotas. Publishers and advertising sales managers at the nation's largest media companies have sought him out for his ability to understand a brand's “voice” and translate it into savvy, highly effective sales letters.
See Ralph Allora's LinkedIn Profile.
