“Ralph Allora put on a letter-writing seminar at our sales meeting. He was simply fabulous and everyone, including me, learned a lot. He's an excellent speaker and the [sales staff] responded very positively.”
—Publisher, Esquire Magazine
Winning Sales Writing
The on-site seminar that helps salespeople and entrepreneurs craft great sales letters and e-mails—and gain a clear edge over the competition.
Whether you manage a professional sales staff or you're responsible for assisting small-business owners in growing their enterprise, you'll help your team score a critical communications advantage by adding “Winning Sales Writing” to your training agenda. This dynamic live seminar program, held privately at your location, is structured as a concise, information-packed one- to two-hour session. Delivering smart, insightful techniques that help to bring a written message to life, “Winning Sales Writing” is ideal for a wide range of sales and marketing professionals, as well as conferences or symposia targeted to entrepreneurs.
Attendees will come away with:
- Deal-making writing tips and techniques that get customers to take action
- Letter-perfect rules for building on a core idea and bringing a message to life
- Timely secrets to effective e-mails and text messages from mobile devices
- A copy of instructor Ralph Allora's new book, Winning Sales Letters—From Prospect to Close
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